The PMM Playbook

Enroll for free

Course curriculum

1. How to use this course
2. Before we begin...
1. Introduction to Product Marketing
2. Test your learning from the Introduction to Product Marketing module
1. Conducting Market Research
2. Test your learning from the Conducting Market Research module
1. Identifying Your Target Market
2. Test your learning from the Identifying Your Target Market module
1. Positioning and Messaging
2. Test your learning from the Positioning and Messaging module
1. Aligning GTM and Product Development
2. Test your learning from the Aligning GTM and Product Development module
1. Developing Your Products Marketing Strategy
2. Test your learning from the Developing Your Product's Marketing Strategy module
1. Supporting Your Product's Sales Strategy
2. Test your learning from the Supporting Your Product's Sales Strategy module
1. GTM Launch Day
2. Test your learning from the GTM Launch Day module
1. Post-Launch Activities
2. Test your learning from the Post-Launch Activities module
1. Before you go...

Enroll today